Why Our Business is Not Affected by Covid-19?

Why Our Business is Not Affected by Covid-19?

Is Your Business Thriving? We heard “When the going gets tough, the tough gets going”. The art of business also tells us there are opportunities during difficult times. But are there? And is it easy to get tougher and ride against bad times? For all we...
Buyer Personas – Is it Overrated?

Buyer Personas – Is it Overrated?

New Term in the Digital Age? The word persona, according to dictionary.com means a role or character adopted by an author or an actor. It is not a new term coined by some digital marketer. But the concept of user persona (also known as buyer or customer persona) goes...